Our Business Member category is for those organizations who are closely affiliated with the administrative profession, such as professional trainers, training companies, publishers or education institutes and who advocate for and share our aims – to Guide, Develop, Influence and Elevate the Administrative Profession.
We highly recommend the services of our Business Members for the Administrative Profession.
Interested in becoming a Business Member? Get in touch here.
| The Advanced Certificate for the Executive Assistant: ACEA® The Advanced Certificate for the Executive Assistant: ACEA®, is a world-leading intensive and interactive 5-day executive level training programme, that equips current and aspiring Executive Assistants with the skills and knowledge they need to become true “Business Partners”. The role of the Executive Assistant is on a journey and the responsibilities of this highly demanding and visible role continue to grow exponentially. To succeed in their role in modern times it is now imperative that Executive Assistants have a deep understating of ‘the business’ and their Executives’ role & responsibilities. Organisations are looking for Assistants that possess ‘Executive Level’ business acumen and skills now more than ever. Uniquely delivered , by BMTG (UK) Ltd from an Executive led perspective the ACEA® programme focuses on delivering a fundamental conceptual understanding of business and organisations as well as practical skills. |
| Executive Support Media Executive Support Media is the home of the Executive Support Magazine, Executive Support Training, Executive Support Events & much more! We are a global force synonymous with world-class training, and we specialise in working with individuals and businesses to ensure that they fully utilise their administrative professionals. From Entry Level to Senior Chiefs of Staff – we support administrative professionals to excel in their careers. And we help the businesses that employ them to understand how to structure their administrative functions to get the best from them. We cover hard skills, soft skills and business skills and work with the best trainers & thought leaders in the world to revolutionise the way businesses use their assistants; upskilling, empowering and inspiring them to step into their full potential. Our CEO, Lucy Brazier, was awarded an OBE in the Queen’s birthday honours list for her services to the administrative profession. |
| Ultimate Assistant Training Ultimate Assistant Training & Consulting is committed to diversity and inclusion in the global workplace. We believe in supporting anti-discriminatory policies and practices as we work to build ultimate assistants and leaders inside workplaces where core values are rooted in excellence, belonging, and respect. |
| On The Right Track Rhonda Scharf is a well-recognized Professional Speaker, Trainer, Consultant and Author based both in Ottawa, Canada and Fort Myers, Florida. Since 1993 she has worked with tens of thousands of people in dozens of different countries. She is a respected consultant, provides uplifting and fun on-site training and workshops, and a highly entertaining keynote speaker. Add in webinars and coaching along with full customization of all programs, and she is fully competent and capable of putting you ON THE RIGHT TRACK. Her enthusiasm and positive energy truly make her stand out in her profession. Rhonda has the ability to make learning fun and interesting. She is very active within the administrative community and its various associations. She is known as the “go-to” person for Administrative Professionals and widely known and respected for her approach and solution based information. |
The Socialista Projects
Diana Brandl continuously supports the role of the management assistant as a trainer, a LinkedIn instructor, an international speaker and by publishing articles in Germany and abroad with her focus on Digital Transformation, New Work, Personal Branding, Strategic Networking and Leadership. Her blog The Socialista Projects and Podcast Executive Office Insights influence the industry with creative initiatives such as launching the hashtag #WeAreInThisTogether. She interviews assistants, Chief of Staff, Executives and experts around the world such as former special assistant to Barack Obama, former Culture Manager to Jamie Oliver, former private secretary to Princess Diana and former assistants to Jeff Bezos and Eric Schmidt.
IMA Global – International Management Assistants
IMA offers a global and high-quality network of management support professionals – we focus on the personal and professional development and growth of our members and the continued development of the management support profession. Our members have access to a professional network which encompasses a vast range of business cultures, languages and lifestyles. We also provide a place where everyone is on common ground in a safe and proactive environment.
Baker Thompson Associates
Every Assistant is different and every Manager is different; some Assistants have more than one Manager. There can’t be only one solution. Heather Baker and her associates collaborate with Assistants around the world to enable them to find effective ways to work strategically with their Managers for their success, and the success of their organisations.
Heather worked as a secretary and then PA for over 20 years and now, as well as facilitating various interactive training courses and being a WAA business partner, she is also a Prince’s Trust business mentor in the UK and a supporter and mentor for Isipho Admin Bursary in South Africa. Her courses are CPD certified, and she is a Fellow of the Institute of Administrative Management. Heather has written four books; you can see these at her website where there are also useful articles, more information about the training she offers and an opportunity to subscribe to online on-demand courses.
MS Office Maestro
The MS Office Maestro is the professional brand of Shelley Fishel, a highly respected Microsoft 365 trainer and speaker who empowers administrative professionals to excel in the digital workplace. Shelley delivers engaging corporate training and conference sessions focused on Microsoft Word, Excel, PowerPoint, Outlook, Teams—and the latest, Microsoft Copilot. With a warm, accessible style, she makes complex tools easy to understand and apply. Shelley holds the CDOL (Certificate in Designing Online Learning) and COLF (Certified Online Learning Facilitator) from the Learning and Performance Institute, where she is also a Fellow (FLPI). Her work supports the evolving role of administrative professionals, aligning with the World Administrators Alliance’s mission to elevate and future-proof the profession.